The smart choice. KODAK Adaptive Picture Exchange (APEX)

It's time to go dry. Time to update the outdated. Be competitive. Grab your share of the growth in new, more profitable products. It's time to reconsider your operations-to rethink how your clerks spend their time. Have you really optimized your profit per square foot?

Grow at your own pace. Deliver new products now. With APEX, you've got flexible options that enable you to grow and shift gears quickly. Create your own custom APEX. The system is very modular so that you can invest in what you need right now.

With the KODAK Adaptive Picture Exchange you're able to offer the latest consumer products from Kodak-right out of the box. And APEX technology produces high margin products like KODAK Picture Movie DVD, Photo Books, Calendars, Collages and more.

You need a flexible, scalable dry lab solution that lets you invest on your timetable-but delivers the latest consumer choices right now. Transform your business with the new KODAL Adaptive Picture Exchange (APEX).

Savings and opportunities that really add up.

• Low capital investment
• Reduces labor costs-plus more time for selling and customer service
• Kodak's latest premium products-first-to-market advantage
• Reliability that helps lower your maintenance costs
• Saves energy-consumes 70-90% less energy than comparable AgX minilabs
• Multiple service delivery options-price them for your best ROI

The ultimate modular, scalable, and flexible dry lab solution. The KODAK Adaptive Picture Exchange (APEX)is designed to integrate your entire photo department for film and digital imaging. All photo services can be managed through this incredibly nimble dry lab solution. APEX supports:

• Instant printing
• Online services
• Onsite counter service
• Offsite custom orders

Leverage your current KODAK Kiosk investment. It's easy to deploy your current KODAK Picture Kiosk Order Stations to connect to APEX, or keep them for instant printing. Order Stations can be leveraged to expand your counter or special order services such as new products like Photo Books and KODAK Picture Movie DVD. This flexibility lets you invest where you need it now.

Open for business-fast and easy. Simply turn on a few power switches and you're in business. Not only are you ready to start delivering prints within minutes, you can let your KODAK Adaptive Picture Exchange (APEX) operate virtually unattended while you greet and assist your customers. APEX helps you optimize selling time in several important ways.

Do much more with less. You can create numerous unique products from a single SKU of new KODAK XTRALIFE II Media. How? We combined our Ribbon Optimization Technology and new Dual Finish Technology for incredible efficiency. The KODAK 7000 Photo Printer produces brilliant, durable prints in three different sizes (4x6, 5x7 and 6x8)-and two finishes. Both Satin and Gloss options get high scores from consumers for quality. You get more consumer choices, with much less inventory. It's printing innovation from Kodak that's simply smarter.

Powerfully simple. You push the button . . we do the rest. Now with the KODAK Adaptive Picture Exchange (APEX), we've packed years of lab operations and imaging expertise into every simple touch of the screen. Just select our Auto Release capability and your APEX can run virtually unattended.

With APEX your current "lab technicians" can become sales associates-available to spend more time with customers and upsell high value products.

Satisfaction you can take to the bank. With over 90,000 KODAK Picture Kiosks worldwide, Kodak has more than a bit of experience rolling out the latest options- quickly and efficiently. As an APEX owner, you automatically get the latest new products and improvements that are offered through the Picture Kiosks.

Better, brighter pictures. The KODAK Adaptive Picture Exchange (APEX) and KODAK Picture Kiosks offer exclusive KODAK PERFECT TOUCH Technology for:

• More vibrant colors
• Fewer dark shadows
• Richer detail
• Better, brighter pictures

Fast, reliable printing. The new KODAK 7000 Photo Printer is based on 5th generation KODAK Thermal Printing Technology. This printer is dewsigned for sustained high speed performance and high print capacity. KODAK XTRALIFE II Paper has been specially formulated and optimized for APEX production.

• Fast-APEX delivers from 450 to 2250 prints per hour
• Increased up time-change media 25% less often
• 1000 print capacity roll
• Choice-offers both satin and gloss finish for 4x6, 5x7 and 6x8 prints

A responsible, energy efficient choice. The KODAK Adaptive Picture Exhange (APEX) provides major opportunities for Kodak and their customers to make significant improvements in reducing the impact on the environment for digital printing at retail. As a dry solution, the elimination of processing chemicals is a major improvement.

• APEX consumes 70-90% less energy than comparable AgX minilabs.*
• No need to maintain processing conditions during stand-by and idle modes.
• No chemical eyewash stations or special ventilation required.
• No silver recovery equipment or processes required.
• No production of regulated waste from printing.
• No water is consumed for print production.

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